Session Title: Things L&D Should Steal from Marketing
Presenter: Mike Taylor, Change 4 Growth
Date/Time: Friday, August 9 at 12:00pm EST
We may not realize it, but as learning professionals, we have a lot of things in common with marketers. We both face one big challenge: How to get people’s attention and help them think and act in new ways.
So what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions — there’s a reason you don’t see bullet points in advertising.
In this engaging and informative session, Things Learning and Development (L&D) Should Steal from Marketing, Mike Taylor reveals some tools and techniques that marketers have been successfully using for years to capture attention and move people to take action.
To register for this free webinar session and to get notified about future events, visit bit.ly/AECTwebinar
About Mike Taylor
Mike is a Learning and Organizational Development Consultant for Change 4 Growth, where he leads the charge for more effective employee experiences, modern workplace learning strategies and other organizational development solutions. He is a frequent presenter and keynote speaker within the fields of elearning and instructional design and development. Mike has a knack for finding and curating the best resources for learning, design, and development and recapping his learnings into digestible nuggets! He’s active on Twitter (@tmiket) and his website (mike-taylor.org), where he loves to connect with others and spread knowledge.
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