How Different Types of Video Affect Engagement

What makes an instructional video engaging? What strategies and characteristics should you incorporate into planning or the media selection process? This article provides a great summary of how the various types of video (i.e. talking head, recorded lecture, Khan Academy style, etc.) increase or decrease the amount of video a user watches.

Guo, P. J., Kim, J., & Rubin, R. (2014, March). How video production affects student engagement: An empirical study of mooc videos. In Proceedings of the first ACM conference on Learning@ scale conference (pp. 41-50). ACM. (

What are other characteristics you consider? Who are some of your favorite “explainers” or education-oriented accounts on YouTube? Why?

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